This is a phrase that keeps ringing in my head each time i see a new analysis of a pop culture media show or art piece.
have we gotten so lazy even the mist basic meanings the authors are trying to convay are lost to our mindless watching?
The phrase of course draws from the famius work of philosopher Friedrich Nietzsche. (god knows i didnt remenber how to type rhis name and ended uz searching him up again)
I provide a literary insert
But even in this skepticism and bashing on our modern media understanding I have to admit i don't belive we can say that media, or any literacy, is dead for that matter. Sure some scores may indicate, that reading levels are at an all time low. But how can we still live and consume even more content than any human before us. But are we just minedless consumers of this media?
The bigger issue, i belive is, we have yet to fully define all the necessary tools needed to process new media and how to measure or incorporate that into our models of media understanding. (which is not true as well, the less academic and popular view is just slow to introduce all the new needed ways and skills of understanding)
Learning and getting our information only wia text and written form is long gone and this is just evolution. The newes catalyst, artificial inteligence is just having us confront what has been looming over us for the bast decade. The old cycle of new forms coming to popularity among the already astablished ones.
Just as books didnt kill the spoken word. Photography has not killed reading, Film and viedo has not killed static photos, and internet has not killed telvision, no new invention is going to replace an old one. It will just cause changes and force adaptibility.